(About) Creative Alchemist
Drawing on school desks
to boardroom decisions.
I started as the kid who couldn't stop drawing on everything. I ended up as the person in the boardroom who decides what the brand says, how it looks, and why it works. The distance between those two moments is ten years of learning how to hold a creative vision under real pressure: client timelines, conflicting briefs, live events, 14-activation forums, and 96-hour sprints.
Creative Alchemist who narrates a brand's story across every surface it lives on: identity, film, social, OOH, digital, web, product UI. turning client and team input into one clear direction.
Where I've Worked
- 01 2024 – Present
Creative Lead
Craftech360, BangaloreCreative direction for 30+ enterprise clients including Dell Technologies, Amazon, Siemens, and Aditya Birla Group. Every brief demanded being experienced as a brand moment, real, live, and in the room.
↳ Dell Technologies Forum 2025: 14 concurrent activations (AI studios, kinetic displays, spatial branding, motion graphics) woven into one story line. Siemens FT simulator merging engineering with interactive storytelling. MetaHuman AI Concierge named the event's biggest buzz activation.
- 02 2023 – 2024
Creative Lead
UIUX.StudioDirected production of 50+ assets weekly, balancing high-quality creative with performance-led marketing goals.
↳ 500k+ impressions and 18% yearly revenue growth achieved by combining data and storytelling across campaigns.
- 03 2022 – 2023
Creative & Growth Strategist
Kamaa ProductionsLed creative strategy for Kamaa Cafe and partner brands, campaign design, social storytelling, and growth initiatives.
↳ 500k+ impressions and 18% revenue growth for Kamaa Cafe through integrated creative campaigns.
- 04 2020 – 2021
Sr. Graphic Designer
Decode AdvertisingOversaw new product introductions for fintech and FMCG clients, social campaigns, OOH, and digital.
↳ Increased client engagement by 12% through integrated visual campaigns across digital and outdoor media.
- 05 2018 – 2020
Creative Head
GROWUOversaw a team of 15+ employees, re-engineering brand identities for more than ten companies across sectors.
↳ Increased engagement by 33% through cohesive brand identity systems and performance creative across digital touchpoints.
- 06 2016 – 2018
Sr. Associate
The Ideaz FactorySupervised marketing for nationwide political and civic campaigns, developing multi-channel visual identities at scale.
↳ Executed visual identity and collateral for a nationwide Digital Political Rally with 200k+ attendees.